As I go about my daily web surfing activities, searches and other “all things Internet”, I find myself coming across a large amount of offers to sign up for an email list, to participate in a survey or to join a rewards program.
I understand that companies utilize these types of relationship building tools to help harness and strengthen customer loyalty, but let’s be honest here…..at the core of it all they are trying to sell you something.
I often get frustrated when I am exposed to these types of media messages, especially on mobile platforms such as my iPhone when I’m ususally “on-the-go” or at work. It made me wonder how many of you actually participate or click on these links? I personally feel violated and that I am giving up important information about myself, in return for little from the company.